Addmecart.com's Remarkable Journey: Sustained Eight-Figure Monthly Sales Achieved Within 3 Months of Partnership with Mediashor
Addmecart.com is a pioneering Indian e-commerce marketplace specializing in electronic gadgets. Nestled in the vibrant city of Indore, Addmecart.com has emerged as a trusted hub for new and refurbished electronic devices.
Their diverse product range encompasses mobile phones, Bluetooth speakers, headphones, cables, and various mobile and laptop accessories, ensuring that tech enthusiasts and users alike find precisely what they seek.
In this comprehensive case study, we delve into the story of Addmecart.com, exploring its journey, strategies, and triumphs in the dynamic e-commerce landscape of India. From inception to the present, we aim to unveil the strategies and practices that have propelled Addmecart.com towards becoming a go-to destination for high-quality electronics, focusing on customer satisfaction, technological innovation, and sustainable growth.
Key Challenges Faced
Complicated Checkout Process
Launched on Magento, Addmecart had an up-and-down journey till they found us. The journey till then had multiple good and not-so-good marketing decisions, which led to inconsistent results. Also, ROAS for the brand was a big concern even with really good products.
Inconsistent Orders
Can we scale the brand’s festive sales and then set a new normal for a non-festive season? And while doing these – can we deliver much higher ROAS than before?
Merchant Centre Not Stable
Discrepancies between the information on the website and the data feed was resulting in GMC disapproval and Restrictions and policy violations.
Stabilise ROAS for Hero Products
Our challenge was to stabilise one of their hero product’s ROAS while also scaling their other 2 products’ revenues. So a single account with multiple portfolios having completely different objectives – made this a challenge worth relishing.
Our Approach - Stabilise, Optimise, Scale
To address the challenge of low orders for Addmecart.com, we implemented a comprehensive strategy that focused on improving visibility, enhancing user experience, and optimizing marketing efforts. Here’s a breakdown of the approach we too
- Conducted a thorough market analysis to identify trends
- Collaborated with designers to revamp the website's UI/UX for a seamless and intuitive user experience
- Optimized the checkout process to reduce cart abandonment rate
- Utilized Google PPC Advertising and social media to increase brand awareness and drive targeted traffic.
The Result - Addmecart's Quantum Leap: A Performance Marketing Triumph with Mediashor, Resulting in 371X ROAS and 3000+ Monthly Orders
In just 90 days of engaging with Mediashor’s performance marketing services, Addmecart underwent a monumental transformation that reshaped its trajectory within the fiercely competitive e-commerce landscape. This partnership proved to be a game-changer, propelling the brand to unprecedented heights.
Enhanced User Experience
A comprehensive overhaul of the user interface and experience resulted in a seamless, intuitive platform, enhancing user engagement and satisfaction.
Platform Upgrade
A successful migration to a superior e-commerce platform elevated performance, enabling efficient management and streamlined operations.
Exponential Sales Growth
Achieved a staggering monthly sale of Rs. 64+ Million, showcasing a remarkable surge in revenue within a short span.
Skyrocketed Return on Ad Spend
Skyrocketed ROAS (Return Achieved an astounding 371X ROAS, a testament to the efficiency and effectiveness of the performance marketing strategies deployed.
The collaborative efforts of Addmecart and Mediashor demonstrated the power of strategic synergy. The optimized user experience, technological upgrade, and targeted marketing initiatives collectively propelled Addmecart into a league of its own, setting the stage for continued growth and success in the dynamic e-commerce domain. This success story stands as a beacon of what is attainable through strategic partnership and dedication to delivering exceptional results.
We Help You Expand
Brand Influence Locally and Globally
Ready to take your business to new heights? Book a FREE consultation call with Mediashor now and unlock the potential for unparalleled growth. Let’s chart a course to success together!